Mitsubishi project

I recently finished up a big job with Alkemy X (formerly Shooters) making a commercial for Mitsubishi heating and cooling systems. What they call an “eakon” in Japan, almost every home there has one of these. I thought this was going to be a quick little project at the start but it turned out to last a couple of months. There are 2 versions of this TV commercial but my part is the same in both. The model of the unit in the beginning and the house model at the end.  The house model is what really took so much time. They weren’t really sure what they wanted and we went though maybe 40 variations of the front, the windows, the roof, etc. until finally landing on what you see in the ad. Here’s one of the ads.

Here’s what the house looked like in an earlier version, which I actually preferred.

house_WIP37



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